IDEAS home Printed from
   My bibliography  Save this article

Buy national campaigns promotionin the EU and EAEU countries


  • K. N. Elikbaev
  • G. V. Podbiralina


It is determined in the article that the promotion of the “Buy National†policy is of a protectionist nature and often may not comply with international trade rules, including within the framework of integration associations. It was determined that this approach of the states participating in integration associations (the EAEU is no exception) is a certain brake on the development of integration processes. As a result of the analysis of studies on this issue, it was revealed that consumers in certain countries support the policy “Buy national, but their purchasing habits are not fundamentally changed. The study analyzes individual ways of using the Buy National campaigns in the countries of the European Union and the Eurasian Economic Union and shows that countries are actively using this policy, explaining these measures by supporting the national economy, but such actions threaten the development of integration. Based on the results obtained, possible recommendations for cooperation of the EAEU member states have been developed for an equal representation of goods from the five countries in retail facilities. In particular, it was proposed to develop and adopt a model code of good practices for retail chains as norms of "soft" law, enshrining in it the principle of non-discrimination towards goods from the EAEU member states.

Suggested Citation

  • K. N. Elikbaev & G. V. Podbiralina, 2022. "Buy national campaigns promotionin the EU and EAEU countries," International Trade and Trade Policy, ФГБОУ ВО "Ð Ð¾Ñ Ñ Ð¸Ð¹Ñ ÐºÐ¸Ð¹ Ñ ÐºÐ¾Ð½Ð¾Ð¼Ð¸Ñ‡ÐµÑ ÐºÐ¸Ð¹ ÑƒÐ½Ð¸Ð²ÐµÑ€Ñ Ð¸Ñ‚ÐµÑ‚ им. Г.Ð’. Плеханова", vol. 7(4).
  • Handle: RePEc:acl:journl:y:2022:id:483
    DOI: 10.21686/2410-7395-2021-3-41-54

    Download full text from publisher

    File URL:
    Download Restriction: no

    File URL:
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item

    More about this item


    Access and download statistics


    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:acl:journl:y:2022:id:483. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Латышов Рртём Ð’Ñ Ñ‡ÐµÑ Ð»Ð°Ð²Ð¾Ð²Ð¸Ñ‡ (email available below). General contact details of provider: .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.