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Some Trends In The Development Of The Modern Advertising Industry In The Context Of The Economy Of Attention

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  • V. I. Pleschenko

Abstract

Modern advertising is distinguished by a variety of forms and methods of bringing information to the target audience. All known methods work for concentration of attention: from archaic to high-tech. The author analyzes the directions of development in the advertising sphere in the context of the attention economy.

Suggested Citation

  • V. I. Pleschenko, 2022. "Some Trends In The Development Of The Modern Advertising Industry In The Context Of The Economy Of Attention," Business Strategies, Real Economy Publishing House, vol. 10(8).
    • Handle: RePEc:aci:journl:y:2022:id:859
    DOI: 10.17747/2311-7184-2022-8-195-197
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