IDEAS home Printed from https://ideas.repec.org/a/aci/journl/y2022id825.html
   My bibliography  Save this article

Features Of Consumer Behavior In The Sporting Goods Market

Author

Listed:
  • M. A. Volkova

Abstract

Over the past few years sport and healthy lifestyle have gained tremendous prevalence. Thus, in the conditions of this environment, 4 major brands have been formed in the sports industry market, which are almost impossible to overtake both in terms of popularity and the quality of goods and services provided. The above-described oligopoly consists of Adidas, Nike, Puma and Reebok. The article examines the models of consumer behavior in the conditions of formed market competition. The consumer behavior of students of the Financial University under the Government of the Russian Federation is investigated as a case study.

Suggested Citation

  • M. A. Volkova, 2022. "Features Of Consumer Behavior In The Sporting Goods Market," Business Strategies, Real Economy Publishing House, vol. 10(4).
    • Handle: RePEc:aci:journl:y:2022:id:825
    DOI: 10.17747/2311-7184-2022-4-83-87
    as

    Download full text from publisher

    File URL: https://www.strategybusiness.ru/jour/article/viewFile/825/669
    Download Restriction: no
    File URL: https://libkey.io/10.17747/2311-7184-2022-4-83-87?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    More about this item

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:aci:journl:y:2022:id:825. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Кузнецов Ð Ð»ÐµÐºÑ ÐµÐ¹ Риколаевич (email available below). General contact details of provider: .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.