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Analysis And Evaluation Of The Competitive Strategy Of The Russian Tv Channel Match Tv

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  • A. N. Kuznetsov

Abstract

There are four areas of competition on Russian television: genre programming, technological innovation, traditional television and the advertising market. Television is a dynamically developing market, which means that it is applicable to use a defensive or offensive strategy. In this article, we will consider and evaluate the potential of the competitive strategy of the publicly available federal TV channel Match-TV.

Suggested Citation

  • A. N. Kuznetsov, 2020. "Analysis And Evaluation Of The Competitive Strategy Of The Russian Tv Channel Match Tv," Business Strategies, Real Economy Publishing House, vol. 8(4).
    • Handle: RePEc:aci:journl:y:2020:id:629
    DOI: 10.17747/2311-7184-2020-4-102-111
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