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Strategy Competitive Development Of The Company Bmw Group

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  • A. E. Ershova
  • A. N. Kuznetsov

Abstract

This article presents the main strategies for the formation of a competitive advantage of BMW Group in the international arena. The main directions of development in the short-term and long-term strategy are shown. Methods of formation of successful strategy are proved, and the basic elements and the directions entering into the balanced and innovative-developed strategy are shown.

Suggested Citation

  • A. E. Ershova & A. N. Kuznetsov, 2019. "Strategy Competitive Development Of The Company Bmw Group," Business Strategies, Real Economy Publishing House, issue 5.
    • Handle: RePEc:aci:journl:y:2019:id:537
    DOI: 10.17747/2311-7184-2019-5-26-29
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