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The Principles Of The Golden Section, Its Use In Trademarks And Brands

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  • S. I. Balov
  • L. P. Mokrova

Abstract

The purpose of this article was to research the use of the golden section in logos and trademarks. The whole process of creating a corporate identity for an enterprise also begins with the development of a trademark, also called a logo or emblem. This stage is extremely difficult and responsible, as it must advertise the role of the original business card.

Suggested Citation

  • S. I. Balov & L. P. Mokrova, 2019. "The Principles Of The Golden Section, Its Use In Trademarks And Brands," Business Strategies, Real Economy Publishing House, issue 5.
    • Handle: RePEc:aci:journl:y:2019:id:533
    DOI: 10.17747/2311-7184-2019-5-08-13
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