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The Dogmas Of Branding To Build Long-Term Relationships On The Example Of Domestic Telecommunications Companies

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  • N. Shiman
  • M. Rogachev

Abstract

Possibilities to gain a competitive advantage in the modern world are reduced. Companies succeeded in copying competitors new products. That’s why valuable brand has become a key difference which can’t be copied. To prove that we want to propose a quote by Dave Trott: "Creativity may well be the last legal unfair competitive advantage we can take to run over the competition". In our article we will consider common principles of establishing a strong brand and analyze its efficiency on domestic companies from telecommunication sphere.

Suggested Citation

  • N. Shiman & M. Rogachev, 2015. "The Dogmas Of Branding To Build Long-Term Relationships On The Example Of Domestic Telecommunications Companies," Business Strategies, Real Economy Publishing House, issue 4.
    • Handle: RePEc:aci:journl:y:2015:id:158
    DOI: 10.17747/2311-7184-2015-4-6
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