Managing collaboration of companies while implementing green building projects

In recent years, the green and low-carbon agenda has become a trend for various sectors of the economy, including the construction sector, which embraces both the construction of buildings and infrastructure itself, and the production of building materials. While all market participants recognize the potential of the green construction and the benefits of implementing sectoral green projects, there are several barriers that cannot be overcome without combining the efforts and potentials of the major participants – construction companies, industries, authorities and financial institutions, research and educational organizations. The purpose of the study is to prove that the effectiveness of integration is achieved through ba- lancing the capitals of all its participants in forming value chains. The proposed methodology for assessing integration capital has made it possible to assess the effectiveness of the joint capital accumulation and the resulting added green value. The authors have developed a system of indicators to assess the participants of the green integration and the levels of maturity of the integration capital. The methodology for assessing integration capital has been tested using the integration case in the construction and the production of building materials. The infrastructure of green integration is in the Vladimir and Ryazan Region, Russia. The authors develop a three-dimensional figure (triangular prisms) illustrating the states of potentials and integration capital of the actors. The analysis made it possible to prove that from the point of view of the total integration capital, in the case studied, concrete industries with a high level of technological potential are the most effective (the average value is 2.8). The main direction for forming the integration capital is mental potential. The results of the study applied in scenario modelling, in particular – in working out strategic scenarios for the development of participants in the green integration.