Transformation management in integrated entities on the basis of platform approach

At present integrated entities are facing tough competition at the global market. In order to make the functioning more efficient these entities ought to conduct regular and purposeful transformations of both business process and its organization.Each economic system requires understanding how new technologies affect the existing markets and how to start the transformation to keep and strengthen the position.The existing methods and mechanisms fail to balance the interests in a corporate structure during the participants’ integration and to consider the participants’ activity. They reveal the inefficiency of the existing mechanisms of development management of integrated entities in terms of digitalization, therefore it is necessary to find new approaches to transformation management of the systems in accordance with their complicated and multi-level character.The analysis of methodology of transformation management process conducted by the authors shows significant discrepancy of digital tools, objectives and the efficiency level of the integrated entities’ management.The authors come to the conclusion that the platform approach is both an optimizing technological solution and a powerful factor creating integrated economic environment which provides for gross product growth and increases labour productivity.A platform integrated entity is one of the most successful innovations in creating business models in digital economy. Development and spreading of digital technologies will undoubtedly give ways for new business development opportunities.