Strategic positioning of metallurgical companies in the region

The article deals with the strategic development of individual industries in the region. In particular, the current conditions for the development of the metallurgical industry in the Perm Krai under current conditions are analyzed. Perm Krai is a traditionally industrial region, and metallurgical production is one of the leading industries.Each region has the right to choose the method and methodology of analysis and planning of development strategy based on the principles of expediency, rationality, availability of necessary resources (financial, human, etc.). On this basis, the methodological basis of this study was the methods of strategic analysis (the McKinsey/ GE method), which allowed us to disclose, on the one hand, the influence of external factors on the activities of individual economic entities and the industry as a whole (economic crisis, economic sanctions), on the other hand, regional Features of the industry and individual enterprises. The analysis led the authors to a conclusion regarding the prospects for the strategic development of the metallurgical industry in the region as a whole and in the context of enterprises. The proposed methodology can serve as a basis for the development of strategic planning documents in the region, as well as become the basis for building inter-sectoral and interregional relations, and a sound investment policy. In turn, the right investments will ensure the maintenance of existing indicators and increase in production volumes; Reduction of dependence on foreign companies; Decrease in the cost price of production and increase of its competitiveness.