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Features Of The Formation, Development And Evaluation Of Goodwill As A Resource For Manufacturing Companies In The Present Conditions

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  • V. I. Pleschenko

Abstract

In today's economy significantly increases the role of the business reputation of the company in ensuring sustainability and efficiency of business processes. The very notion of goodwill is a complex and multifaceted, that predetermines the specific problems of its quantitative and qualitative assessment. As a resource for businesses, it has a number of features, in particular, has greater stability relative to other assets of the firm. Shown that the reputation is formed within the society, changes in the system of reference points in accordance with the basic laws of dialectics.

Suggested Citation

  • V. I. Pleschenko, 2015. "Features Of The Formation, Development And Evaluation Of Goodwill As A Resource For Manufacturing Companies In The Present Conditions," Russian Journal of Industrial Economics, MISIS, issue 3.
    • Handle: RePEc:ach:journl:y:2015:id:54
    DOI: 10.17073/2072-1633-2013-3-12-16
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