The development of the concept of management concept of the companies organizational

Organizational resources, their rational construction, combination and application present essential factors of the company‘s activity and existence in the market environment. Consideration of organizational resources as a complex of connections and interactions, the understanding of this complex as the organizational potential of the company allows to create complex models and technolyze the company’s management of the company through the management of its organizational potential. The organizational potential of the industrial company (OPIC) is understood as the company’s ability to form the structurized construction of complementary resources incorporated combined through the idea of orientation on conformity with the environment or its transformation. The management of organizational potential is considered to be a complete process to secure the conformity of the company with the business environment, consisting of 3 phases: research, construction and maintenance and transformation of organizational potential on the basis of application of combined resource and process OPIC indexes. Complete OPIC management technologies are formed by combining the value oriented functionally specialized company management technologies. To this purpose the methodology of the structural analysis and designing (SAD) is used. The presented material expands our knowledge on structure and properties, essence, features and opportunities to apply the complex of organizational resources of the company, ways of managing its growth and adaptations to conditions of the business environment, essence, kinds and ways of construction of complex management technologies The practical importance of the study consists in the opportunity to of apply the offered tools for development of strategy, tactics and complex technology of company management through management of organizational potential targeting concreteparameters of growth.