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The Method Of Forming An Integrated Approach To The Assessment Of The Business Company'S Reputation

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  • L. N. Ustinova

Abstract

The article is devoted to the evaluation of goodwill entity. The relevance of this topic is due to increasing interest from business leaders, investors in money terms the current reputation of a going concern in the implementation of procedures, «the merger-absorption», «sale». Established at the present stage approach to assessing the company's reputation it is advisable to upgrade due to the lack of objectivity. The article covers the main approaches and methods of diagnosing the state of professional reputation. The author proposed a method of forming an integrated approach to the assessment of business reputation on the basis of existing assessment methods.

Suggested Citation

  • L. N. Ustinova, 2015. "The Method Of Forming An Integrated Approach To The Assessment Of The Business Company'S Reputation," Russian Journal of Industrial Economics, MISIS, issue 1.
    • Handle: RePEc:ach:journl:y:2015:id:100
    DOI: 10.17073/2072-1633-2012-1-98-103
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