Indian Organic Food Market Strategy to Overcome Its Global Crisis

Organic products are grown under a system of agriculture without the use of any chemical fertilizers and pesticides with an environmentally and socially responsible approach. Since the environmentalists raised their concern regarding harmful effect of increasing use of chemicals in farming, the consumers getting conscious and selective about edible products. The demand for organic food products is growing at a very rapid rate. There is growing interest in organic agriculture in many developing countries. Several developing countries have practiced organic agriculture for centuries. Even so, a number of measures are needed to allow developing countries to take advantage of new trading opportunities for certified organic food products. Most of the studies show that factors like health and environmental concerns and lack of chemicals in the food are increasing the demand. But this paper aims to explore the organic product industry of India from the perspective of global market. This paper will also reveal the existing opportunities in domestic and global market of organic products and also highlights the strengths of Indian organic produce - to develop a competitive edge and strategies to overcome the global crisis.