IDEAS home Printed from https://ideas.repec.org/a/acg/journl/v6y2018i3p38-46.html
   My bibliography  Save this article

Service Failures and Recovery Strategies in Retail Banking: A Study in Madurai City

Author

Listed:
  • Harris T Rajan

    (Madurai Kamaraj University)

Abstract

Retention of customers in the bank is really a challenge to bankers. Customers have many options for banking and if they meet with any service failure and not responded properly, they immediately consider switching to other banks. Building customer loyalty and satisfying customers are important at this juncture. The article discusses the service failures and recovery strategies in retail banking in Madurai city.

Suggested Citation

  • Harris T Rajan, 2018. "Service Failures and Recovery Strategies in Retail Banking: A Study in Madurai City," Shanlax International Journal of Economics, Shanlax Journals, vol. 6(3), pages 38-46, June.
    • Handle: RePEc:acg:journl:v:6:y:2018:i:3:p:38-46
    as

    Download full text from publisher

    File URL: http://www.shanlaxjournals.in/journals/index.php/economics/article/view/74
    Download Restriction: no
    File URL: http://www.shanlaxjournals.in/journals/index.php/economics/article/view/74/16
    Download Restriction: no
    ---><---

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:acg:journl:v:6:y:2018:i:3:p:38-46. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: S.Lakshmanan (email available below). General contact details of provider: .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.