Unicorn Start-Up in India: Byju's - An Economic Analysis

With digital penetration, EdTech start-ups are growing tremendously. One of the leading top-position EdTech start-ups is Byju's which emerged during the period of the Covid era, there were the lockdown days the need for Byju's services was immense. In the world, India (115 unicorns) is the largest unicorn start-up ecosystem which crossed the hundredth unicorn mark in 2022 after the USA (661 unicorns) and China (312 unicorns). Byju's unicorn Start-up is the leading one among all the EdTech start-ups in India. The start-up easily achieve the unicorn status in the pandemic era as the online education technology needed by all the students from schools, colleges, and universities. In a post-pandemic world, the enterprise optimised the productivity of the employees to maximise profitability. Byju's is an EdTech start-up that has unicorn status, extended not only in India but also in various countries. Since it was founded in 2011, many strategies followed to come up as the leading company in India. Recent data says, Byju's had a global rank of 14, and it is valued at US $22 billion, with funding about $800 million. Byju's attains a profitable EdTech unicorn start-up. As of April 2023, this giant EdTech start-up has over 150 million student registrations. An attempt was taken to analyse the role of Byju's EdTech start-up in economic growth, and how it tackles the challenges of the present era.