Aspects of Motivation of Workers in the Cross-cultural Environment in the Context of Hofstede’s Model

Understanding the cultural specifics of organizational behavior in the international context allows managers to make decisions concerning the selection of employee motivation techniques both for commercial enterprises and state entities. Researcher Geert Hofstede defined culture as «the collective programming of the mind which distinguishes the members of one group from another». Evaluation model of cross-cultural aspects of the workers’ behavior gives managers the tools of formation of motivation and decision-making strategies. The process of motivation in multinational management team involves the positioning of employees in an international company in accordance with their interests, not only to the needs of transnational expansion, the formation of supportive and confidential organizational environment, informing the employee about the strategic intentions of the organization and their own career prospects. This achieves the activation of professional and communication skills of employees, determined by the synergistic effect of cross-cultural interaction.