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Strategic Aspects of Consumer Behavior of Buyers of Luxury Goods

Author

Listed:
  • Larisa Nshanovna Ashalyan
  • Karine Valerievna Kuznecova
  • Alexander Timofeevich Petenko

Abstract

In the article the criteria of consumer behavior and consumer demand for luxury goods analysed. The authors consider the consumer demand from various perspectives; factors that determine the non-functional demand; criteria for the identification of conspicuous consumption; individuality highlighting features; current model of luxury perception. We consider social groups according the income structure classification, the specific characteristics of the Russian luxury market, Russian market development stages in terms of consumer behavior, the state of the luxury goods market.

Suggested Citation

  • Larisa Nshanovna Ashalyan & Karine Valerievna Kuznecova & Alexander Timofeevich Petenko, 0. "Strategic Aspects of Consumer Behavior of Buyers of Luxury Goods," Administrative Consulting, Russian Presidential Academy of National Economy and Public Administration. North-West Institute of Management., issue 6.
    • Handle: RePEc:acf:journl:y::id:357
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