Career Design in Journalism

Authors consider professional career of the journalist in close interrelation with creative selfrealization of the personality - with development its communicative, mental and literary abilities based on which the professional destiny and career is built. Relevance of research. Today the modern media culture exerts serious large-scale and sign impact on ways and forms of giving of news in mass media. Under the influence of technology factors, the new system of functioning of mass media, which has allowed modern generation of journalists to come to essentially new level of the professional development, was created. For this reason in the field of research attention, there were questions, coherent with the journalist of new technologies and methods of his work. Relevance of a problem and the practical importance have defined the purpose and problems of scientific research, its internal logic and structure. Object of research - the professional, communicative, intellectual and creative skills, knowledge and abilities exerting impact on the qualification growth of the young journalist. The purpose of scientific research is detection of the main requirements imposed to the graduate of journalism faculty, multimedia mass media. Implementation of this purpose assumed the solution of the following tasks: 1. To reveal the professional, communicative, intellectual and creative skills, knowledge and abilities exerting influence the qualification growth of the youn g journalist. 2. To disclose specifics of work of the modern journalist from the point of view of genre specialization. The principles of the structural, system and complex analysis act as a methodological basis of scientific research. In the course of work authors used formal and logical, substantial and logical methods and general scientific (the analysis, synthesis, induction, deduction) methods. The practical importance of work is that the requirements considered in research imposed to the graduate of journalism faculty, multimedia mass media would allow raising quality of training of the experts who are trained in «journalism».