Features of the Information Space of the Chechen Republic, Interaction of the Press Services of State Bodies and the Media: A New Concept of Value Orientation

The features of the media environment of the North Caucasus are analyzed, the role of press services in the formation of the media image of state bodies is studied from this position. The author cites the results of a study conducted in order to identify the most effective forms of interaction between the press services of state bodies and the media, as well as the designation of problem areas when choosing communicative strategies for the work of the press service with journalists, emphasis is placed on the peculiarities of the work of the press services of the Chechen Republic, based on the ethno-cultural values of the region. It is empha sized that the experience of interaction between the press services of state bodies and the media of the Chechen Republic can be useful in other regions.The main research methods are the analysis of media documents, thematic and situational monitoring of the media of the Chechen Republic, monitoring of social networks and messengers, expert interviews with journalists and employees of the press services of state bodies of the region. As a conclusion, it is noted that the criteria for effective interaction between journalists and press service employees are personal qualities and work experience of communicators, knowledge and mastery of modern strategies of communicative interaction and the ability to apply them from the position of situational and event media marketing.