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Advertising Campaign as Multi-Stage Process

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  • M. N. Kim

Abstract

Modern advertising market must not to have a spontaneous self-regulation on the part of the participants, because this leads to inconsistency of their actions. Therefore, in the first place, when we organization of the advertising campaign, the clear plan is put forward. This planning involves the development of objectives, and the ways to achieve them, also the choice of means of advertising, and planning of each stages of an advertising campaign, finally, forecasting results. This makes it possible, on the one hand, to streamline the entire advertising process, and on the other — to organize the work of each participant to achieve effective results.

Suggested Citation

  • M. N. Kim, 2019. "Advertising Campaign as Multi-Stage Process," Administrative Consulting, Russian Presidential Academy of National Economy and Public Administration. North-West Institute of Management., issue 1.
    • Handle: RePEc:acf:journl:y:2019:id:1018
    DOI: 10.22394/1726-1139-2019-1-79-87
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