Coaching as a Tool for the Development Team

The article reveals the term team coaching, specifies the purposes of its application, which include support and activation of the process of creating a new team, improving the efficiency of the existing team, achieving a significant positive effect from the introduction of new approaches and tools in the management of the organization. The author showed the difference between this tool, group coaching and facilitation. In the first case, the specificity is due to differences between the team and the group. In the second case, we are talking about differences in the algorithm of conducting a coach session, the use of specific tools, the role of specialists in working with the team, the duration of interaction with it, the required level of trust and the ratio of the planned and achieved results. It should be noted that the role and purpose of coaching varies depending on the stage of team formation: from clarifying expectations of all participants and common goals to developing an atmosphere of cooperation and trust, forming norms and rules of interaction, new directions of development, evaluation of the results of collaboration. The practice of team coaching in Russian companies has shown that this tool is particularly effective in retaining talented employees and strengthening the involvement of staff in the corporate activities.