IDEAS home Printed from https://ideas.repec.org/a/acf/journl/y2018id746.html
   My bibliography  Save this article

The Principles and Tools of Promotion of Educational Services on the Educational Portal of the Region

Author

Listed:
  • E. E. Tarasova
  • E. A. Shein

Abstract

Research objective is development of the principles and systematization of instruments of promotion of educational services on the educational portal of the region.During the research methods of a theoretical research were used: abstraction, the analysis and synthesis, ascensions from abstract to concrete.In the article, the principles of promotion of educational services on the educational portal of the region are developed and their characteristic is given. Instruments of internet marketing for promotion of educational services on the educational portal of the region are systematized and its advantages are defined. The system of indicators of assessment of quality of functioning of the educational portal based on opinion of users and experts is offered. The directions of realization of marketing strategy of promotion of educational services for achievement of her purpose — attraction new and deduction of the available clients, increase in their knowledge about activity of higher education institutions in education market are proved.

Suggested Citation

  • E. E. Tarasova & E. A. Shein, 2018. "The Principles and Tools of Promotion of Educational Services on the Educational Portal of the Region," Administrative Consulting, Russian Presidential Academy of National Economy and Public Administration. North-West Institute of Management., issue 12.
    • Handle: RePEc:acf:journl:y:2018:id:746
    DOI: 10.22394/1726-1139-2017-12-147-156
    as

    Download full text from publisher

    File URL: https://www.acjournal.ru/jour/article/viewFile/746/745
    Download Restriction: no
    File URL: https://libkey.io/10.22394/1726-1139-2017-12-147-156?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    More about this item

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:acf:journl:y:2018:id:746. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Рнтонова Ð•Ð²Ð³ÐµÐ½Ð¸Ñ Ð’Ð»Ð°Ð´Ð¸Ð¼Ð¸Ñ€Ð¾Ð²Ð½Ð° (email available below). General contact details of provider: https://sziu.ranepa.ru .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.