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Application of projective techniques in marketing research

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  • Aleksey Marchenko

Abstract

The article describes the concepts of “Projective Techniques†and “Projective Method,†giving a brief historical overview of their creation as well as their classification and application to various types of marketing research. Special attention is given to the projective technique “Fairy tale†, developed by the author, with a description of its application in political-marketing research.

Suggested Citation

  • Aleksey Marchenko, 0. "Application of projective techniques in marketing research," RSUH/RGGU BULLETIN. Series Economics. Management. Law, Russian State University for the Humanities (RSUH), issue 1.
    • Handle: RePEc:aca:journl:y::id:98
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    File URL: https://economics.rsuh.ru/jour/article/viewFile/98/99
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