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Internal marketing as an effective tool for personnel management in the organization

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  • Nadezhda Arkhipova
  • Alan Abaev

Abstract

This article analyzes modern ideas about the development of the internal marketing concept, as a prerequisite for meeting the needs of potential customers of the organization. The content of the main approaches to the definition of this concept, and described types of instruments of internal marketing in companies are considered.

Suggested Citation

  • Nadezhda Arkhipova & Alan Abaev, 0. "Internal marketing as an effective tool for personnel management in the organization," RSUH/RGGU BULLETIN. Series Economics. Management. Law, Russian State University for the Humanities (RSUH), issue 3.
    • Handle: RePEc:aca:journl:y::id:71
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    File URL: https://economics.rsuh.ru/jour/article/viewFile/71/72
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