IDEAS home Printed from https://ideas.repec.org/a/aca/journl/yid63.html
   My bibliography  Save this article

Role and importance of corporate style in formation company image and promote its products and servicesy

Author

Listed:
  • Larisa Korchagova
  • Valeriya Krushnyak

Abstract

Corporate style allows one to create a positive image of the company and with proper use can significantly increase the number of consumers. This article analyzes main elements of the corporate identity, as well as a variety of the tools and carriers of corporate identity. In order to determine the role and significance of corporate identity the foreign and domestic experience in its formation was studied. In the formation of corporate identity every company and organization should reflect the distinction of a particular company, which is submitted for review of customers, partners and the general public.

Suggested Citation

  • Larisa Korchagova & Valeriya Krushnyak, 0. "Role and importance of corporate style in formation company image and promote its products and servicesy," RSUH/RGGU BULLETIN. Series Economics. Management. Law, Russian State University for the Humanities (RSUH), issue 2.
    • Handle: RePEc:aca:journl:y::id:63
    as

    Download full text from publisher

    File URL: https://economics.rsuh.ru/jour/article/viewFile/63/64
    Download Restriction: no
    ---><---

    More about this item

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:aca:journl:y::id:63. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Ð ÐµÐ´Ð°ÐºÑ†Ð¸Ñ (email available below). General contact details of provider: .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.