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Formation and evaluation of effectiveness advertising and information space of retail

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  • Oleg Novikov

Abstract

This article presents a category of the “promotinal space†in the format of new system of relation between territory subjects. The author conducts structural analysis, identifies trends and directions of the theory and practice of using of promotional space in the territorial marketing. Authorial assessment methodology of retail promotional space and also an assessment of the effectiveness of merchandising are offered.

Suggested Citation

  • Oleg Novikov, 0. "Formation and evaluation of effectiveness advertising and information space of retail," RSUH/RGGU BULLETIN. Series Economics. Management. Law, Russian State University for the Humanities (RSUH), issue 2.
    • Handle: RePEc:aca:journl:y::id:59
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    File URL: https://economics.rsuh.ru/jour/article/viewFile/59/60
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