Opportunities for AI integration by Russian corporations

In a market economic system, competition is a key factor stimulating countries and companies to adapt to market changes. Therefore, in the era of scientific and technological progress, many strive to take leadership positions in the field of artificial intelligence. The article considers research by both Russian and foreign specialists, which analyzes the current state of the artificial intelligence market and presents prospects for its development. Also, for a more detailed analysis, the MTS company, which is a member of the alliance in the field of artificial intelligence, and other Russian companies that have introduced such technology into their processes are considered. Particular attention is paшd to the areas of application of artificial intelligence, such as machine learning, natural language processing, and computer vision. The analysis also considers the main obstacles that hinder Russian companies from implementing AI, among which are the dependence on foreign technologies, resistance from employees, and regulatory restrictions. The concluding part looks into prospects for the development of artificial intelligence in Russia, focusing on the enhancement of generative technologies, their integration into the educational process, and the scaling of their use in customer service.