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Marketing strategies. Belarusian experience

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  • S. V. Razumova

Abstract

The author presented a description of modern marketing trends, features of their implementation in the Republic of Belarus, an assessment of the role of marketing in the activities of Belarusian companies, data on research of marketing goals, tasks used by Belarusian organizations of marketing technologies. The constraints and key marketing opportunities were analyzed

Suggested Citation

  • S. V. Razumova, 2023. "Marketing strategies. Belarusian experience," RSUH/RGGU BULLETIN. Series Economics. Management. Law, Russian State University for the Humanities (RSUH), issue 4.
    • Handle: RePEc:aca:journl:y:2023:id:507
    DOI: 10.28995/2073-6304-2023-4-74-88
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    File URL: https://economics.rsuh.ru/jour/article/viewFile/507/408
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