Assessment of the economic feasibility of a complete transition to the virtual existence of modern print media

This material is deals with the study of an issue of transformation from the classical to the virtual form of modern media. That study includes the one of two main points – identifying the reasons for the transition to a new format, and assessing the economic side of the issue. The author studied basic reasons for the transition, such as a large audience and low cost of advertising, and compared those parameters in electronic and print media. Changes and transformations in the media are always aimed at realizing key goals – increasing the cash receipts and audience size, promoting a brand and creating unique content, maintaining and increasing competitiveness. Accordingly, the assessment of economic feasibility is based on an analysis of the possibility of realizing the designated goals when the form of existence changes. Open sources and archives of publications (print and electronic) and small business companies were used as a database.