Strategic approaches to integration in green building as a factor in scientific and technical policy

The objective of the study is to determine the development strategies of green integration actors, the implementation of which will ensure an increase in green added value and will solve the problems of scientific and technical policy in terms of consumption optimization, resource allocation and development of business processes to obtain green products. The analysis of the resource-based approach to green integration management allowed us to establish that its key concepts are green product and mental maturity. It is proposed to consider the presence or absence of a green product and mental maturity as one of the criteria for identifying development strategies of enterprises implementing green projects. The article applies scenario modeling methods to determine possible development strategies for participants. Six types of actor development strategies are proposed based on the combination of innovative and competitive strategies. Green added value is considered as a strategic benchmark, and the indicator of the effectiveness of strategizing is the increase in value. It is from these positions that the actors’ strategies in the building materials production industry of the Central Economic Region of the Russian Federation are defined and substantiated for each role of actors. The results of the study can be applied in scenario modeling in terms of developing regional and industry development strategies.