The Сoncept of an Advanced Training Сourse in Information Culture for Students of Economic Spesialties

Based on the analysis of the theory and practice of modern digital transformation, approaches and the concept of the content of an advanced training course in information culture (in modern conditions - digital culture) are offered for students of economic specialties. The place and role of the general culture and information culture, as its component, in the modern digital economy are determined and the conceptual structure of the training course on information culture for economic specialties is proposed, taking into account the features of the digital economy and new opportunities to improve the efficiency of the use of information systems and the formation of information resources.Unlike existing courses, when digital culture is understood as “creating an environment in which managers recognize the important role of technology for business, ensure the availability of information and train employees for the most comfortable and efficient use of technological tools†, the article substantiates the need to understand the natural harmony of complex self-organization information systems.In relation to economic specialties, the essence of the proposed concept of the training course is in-depth Understanding by students of the essence of modern information (digital) culture as an institution of creating conditions for economic agents to use the capabilities of modern information (digital) ecosystems for the effective interaction of individuals and enterprises and their accelerated adaptation to technological innovations.Based on the concept, the structure of the course is proposed, which includes four blocks of topics studied: the nature and role of culture in the economy; digital transformation and digital economy; the basics of website content generation and data visualization; approaches to assessing the effectiveness of information and digital culture.