Innovation Influence On Export Activities: ЕMpirical Analysis Of Russian Companies

The article gives an overview on existing the incentives and barriers of innovation activity that the company forces with when it enters foreign markets. The main incentives are: communication with suppliers, foreign partners, and customers; economies of scale; financing; the nature of the demand and the external economic conditions. Barriers are: competition; risks and costs associated with entering foreign markets; lack of financing and information, qualified personnel, government support; long payback period; technological lag and instability of the economic environment. Сountry analysis showed that the government is more profitable when it develops its own innovations rather than imports them. In countries with developed innovative strategy (Great Britain, Germany, USA, France, Japan, and Republic of Korea), the share of innovative industries in gross output and in export volume is significantly higher than in countries with a development model. These countries have created an innovative culture in which all participants interact in the process of increasing the country's competitive advantage.According to an econometric analysis conducted in the study, it was concluded that the Russian export indicator depends on the internal scientific developments, the costs for implementing high-tech innovations and the number of registered patents, and in 2020 these indicators will develop with the same trend.