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Happy days : confecção de roupas para lojas de grife

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  • Jorge Manoel Teixeira Carneiro

Abstract

Happy Days is a clothes manufacturer that specialized in women's clothes to be sold on order to prestigious stores in Rio de Janeiro. In 2004, after overcoming severe financial difficulties in the early days, the company could celebrate its success in the marketplace. Clients in Rio de Janeiro were increasing their purchases and the company started to receive relevant orders form other states as well as from other cities in the state of Rio de Janeiro. The success of the sales notwithstanding, the founder of the company knew that there were two important issues that needed attention: the choice of the proper portfolio of clients and the definition of the prices to charge for its distinctive pieces.

Suggested Citation

  • Jorge Manoel Teixeira Carneiro, 2005. "Happy days : confecção de roupas para lojas de grife," RAC - Revista de Administração Contemporânea (Journal of Contemporary Administration), ANPAD - Associação Nacional de Pós-Graduação e Pesquisa em Administração, vol. 9(3), pages 193-215.
    • Handle: RePEc:abg:anprac:v:9:y:2005:i:3:399
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