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Alinhamento estratégico da utilização da internet e do comércio eletrônico: os casos Magazine Luiza e Fleury

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  • Amarolinda I. Costa Zanela Saccol

Abstract

The article presents the results from a research project that aims to identify how strategy formulation and strategic planning are done regarding the Internet and Electronic Commerce usage, taking into consideration the Strategic Alignment issue, in a Brazilian context. To reach its goal, the research applied a Multiple Case Studies Method, analyzing two benchmark companies in Internet and Electronic Commerce usage in Brazil: the Magazine Luiza, from the Retail Sector, and the Fleury - Centro de Medicina Diagnóstica, from the Health Service sector. Despite the fact that the companies belong to very distinct sectors, there are a lot of common factors that support the research question comprehension, pointing some elements that contribute to the Strategic Alignment of Internet and Electronic Commerce usage in relation to organizational strategy and Information Technology Strategy.

Suggested Citation

  • Amarolinda I. Costa Zanela Saccol, 2005. "Alinhamento estratégico da utilização da internet e do comércio eletrônico: os casos Magazine Luiza e Fleury," RAC - Revista de Administração Contemporânea (Journal of Contemporary Administration), ANPAD - Associação Nacional de Pós-Graduação e Pesquisa em Administração, vol. 9(2), pages 59-80.
    • Handle: RePEc:abg:anprac:v:9:y:2005:i:2:377
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