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Gestão à brasileira. Uma comparação com América Latina, Estados Unidos, Europa e Ásia

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  • Vera L. Cançado

Abstract

Aprofundando nos estudos sobre cultura e estilos brasileiros de gestão, a partir da revisão teórica sobre o tema, a autora discute se, de fato, teríamos um estilo brasileiro de gestão ou ainda, se não seríamos vários Brasis? Para tal, constrói um modelo dinâmico de ação cultural das empresas brasileiras, comparando o Brasil e suas diversas regiões com outros países da América Latina com base em recente pesquisa realizada com 1.732 executivos. Conclui-se que o desafio é gerir o aparente paradoxo de valorizar a própria cultura e a do outro.

Suggested Citation

  • Vera L. Cançado, 2004. "Gestão à brasileira. Uma comparação com América Latina, Estados Unidos, Europa e Ásia," RAC - Revista de Administração Contemporânea (Journal of Contemporary Administration), ANPAD - Associação Nacional de Pós-Graduação e Pesquisa em Administração, vol. 8(2), pages 223-223.
    • Handle: RePEc:abg:anprac:v:8:y:2004:i:2:310
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