Intercâmbio neocorporatista e inovação tecnológica: o caso do padrão eucalipto na Aracruz S. A

There are several studies related to the explanation of the economic dynamism of Brazilian agroindustrial chain of eucalyptus market-pulp, based on quite different theoretical perspectives: neoschumpeterian technological progress; planned public politics; lobbies of private interests. However, there is still a domain which remains underestimated by researchers: that related to the relationship builded between the State and the economic agents as a process of exchanging interests, where are negotiated important arrangements for the construction of a political-institutional ambience favorable to the shaping of new techno-economic paradigms. Analysing the emergence and establishment of eucaplyptus pattern in Aracruz Celulose S.A., in the period 1965-1992, the authors argue that this process is the historic result of interactions between corporate strategies and its political-institutional milieu, made up as a movement of political orchestration among governamental agencies and self-organized private interests. In doing so, the authors constructed an analytic tool resulting from the articulation of the neoschumpeterian dimension of technological innovation and the neo-institutionalist economical approach, focused on neocorporatist forms of political interchange.