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Análise da qualidade dos artigos científicos da área de marketing no Brasil: as pesquisas survey na década de 90

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Listed:
  • Lurdes Marlene Seide Froemming
  • Fernando Bins Luce
  • Marcelo Gattermann Perin
  • Cláudio Hoffmann Sampaio
  • Sedinei José Nardelli Beber
  • Guilherme Trez

Abstract

This paper presents an inventory of survey research published in the years 90. This production is available in the periodics Revista de Administração de Empresas da Fundação Getúlio Vargas (RAE) and Revista de Administração da Universidade de São Paulo (RAUSP) and in the anuals of Encontros Anuais da Associação Nacional dos Programas de Pós-Graduação em Administração (ENANPAD). The analised variables for each paper were: nature of research, theorical base and research problem, research design, measuring instruments, reliability and validity from the constructs, kind of data analysis and finding presentations. Considering this analysis and correlations of the variables, some conclusions are emitted about the quality of the set of evaluated papers.

Suggested Citation

  • Lurdes Marlene Seide Froemming & Fernando Bins Luce & Marcelo Gattermann Perin & Cláudio Hoffmann Sampaio & Sedinei José Nardelli Beber & Guilherme Trez, 2000. "Análise da qualidade dos artigos científicos da área de marketing no Brasil: as pesquisas survey na década de 90," RAC - Revista de Administração Contemporânea (Journal of Contemporary Administration), ANPAD - Associação Nacional de Pós-Graduação e Pesquisa em Administração, vol. 4(3), pages 201-219.
    • Handle: RePEc:abg:anprac:v:4:y:2000:i:3:109
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