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Serviços bancários pela internet: um estudo de caso integrando a visão de competidores e clientes

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  • Anatália Saraiva Martins Ramos
  • Fabrício de São Paulo H. A. Rubim Costa

Abstract

The present paper aims to show the e-commerce in the segment of financial institution, in which will be analyzed the use of banking services on the Web, particularly the service of the personal banking of the Banco do Brasil, where will be studied comparatives aspects with its main competitors and customers perceptions. This work is substantiated not only in investigation of websites but also in exploratory research involving customers of a agency of the Banco do Brasil. Utilizing the findings of the research, the Banco do Brasil could be able to build a strategy toward the competitive advantage in order to improve its position because of both the identification of barriers that it has to overcome and suggestions of benefits.

Suggested Citation

  • Anatália Saraiva Martins Ramos & Fabrício de São Paulo H. A. Rubim Costa, 2000. "Serviços bancários pela internet: um estudo de caso integrando a visão de competidores e clientes," RAC - Revista de Administração Contemporânea (Journal of Contemporary Administration), ANPAD - Associação Nacional de Pós-Graduação e Pesquisa em Administração, vol. 4(3), pages 133-154.
    • Handle: RePEc:abg:anprac:v:4:y:2000:i:3:106
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