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Comércio eletrônico: um estudo no setor bancário

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  • Alberto Luiz Albertin

Abstract

The new business environment, as national as international, has deeply changed, and the information technology has a special value on the changes. This situation includes since new technologies, or new applications, to attend the requirements of the new environment, up to the new organizational opportunities created by new technologies or their new applications. At this new environment, the electronic commerce, with its new and revolutionary applications, is considered as a powerful emergent trend for business process innovation. The electronic commerce applications signifies an important impact for the banking sector, giving the characteristics of the sector and its products, services and clients. This article has the objective to present the electronic commerce integrated model and the main results of the research done at banking sector, which utilized multiple case study methodology, stressing the trends of this information technology application and the relationship with some of the most important issues of the business environment.

Suggested Citation

  • Alberto Luiz Albertin, 1999. "Comércio eletrônico: um estudo no setor bancário," RAC - Revista de Administração Contemporânea (Journal of Contemporary Administration), ANPAD - Associação Nacional de Pós-Graduação e Pesquisa em Administração, vol. 3(1), pages 47-70.
    • Handle: RePEc:abg:anprac:v:3:y:1999:i:1:58
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