IDEAS home Printed from https://ideas.repec.org/a/abg/anprac/v21y2017i31220.html
   My bibliography  Save this article

The Brand as a Moderator and Perceived Value as a Mediator in Repurchase Intention

Author

Listed:
  • Gabriel Sperandio Milan
  • Deonir De Toni
  • Vinicius Zanchet de Lima
  • Luciene Eberle

Abstract

The price level, perceived value and commitment may impact repurchase intentions. In this sense, this study, based on a literature review, identified that the perception of price level, value and affective and normative commitment may interfere with repurchase intentions. From this theoretical assumption, this research first aimed to analyze the impact these constructs have on the repurchase intention of two different brands of smartphones; second, to identify the moderation brand has on the relations from the theoretical model; and third, to identify the mediation effect on the perceived value of price and repurchase intention. Nine of the ten proposed hypothesis were supported by this study of 732 smartphone consumers. Another contribution of this research refers to the mediating roles brand and perceived value have on repurchase intention.

Suggested Citation

  • Gabriel Sperandio Milan & Deonir De Toni & Vinicius Zanchet de Lima & Luciene Eberle, 2017. "The Brand as a Moderator and Perceived Value as a Mediator in Repurchase Intention," RAC - Revista de Administração Contemporânea (Journal of Contemporary Administration), ANPAD - Associação Nacional de Pós-Graduação e Pesquisa em Administração, vol. 21(3), pages 347-372.
    • Handle: RePEc:abg:anprac:v:21:y:2017:i:3:1220
    as

    Download full text from publisher

    File URL: https://rac.anpad.org.br/index.php/rac/article/view/1220/1216
    Download Restriction: no
    File URL: https://rac.anpad.org.br/index.php/rac/article/download/1220/1216
    Download Restriction: no
    ---><---

    More about this item

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:abg:anprac:v:21:y:2017:i:3:1220. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Information Technology of ANPAD (email available below). General contact details of provider: http://anpad.org.br .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.