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Learning orientation, market orientation and organizational performance: empirical evidences

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  • Eduardo Botti Abbade
  • Roselaine Ruviaro Zanini
  • Adriano Mendonça Souza

Abstract

This study aims to identify how learning orientation (LO) and market orientation (MO) influence the performance of enterprises in the central region of the state of Rio Grande do Sul (RS), Brazil. The method used involved a survey of 123 companies in central RS. The instrument for data collection was developed using the LO scale (Sinkula, Baker, & Noordewier, 1997), the MARKOR scale (Kohli, Jaworski, & Kumar, 1993) and items for evaluation of organizational performance proposed by Narver and Slater (1990) and Baker and Sinkula (1999). The results suggest that MO has a significant positive influence on the organizational performance of the companies surveyed. It was also noted that the MO significantly influences organizational performance when mediated by the LO, just as the LO has a significant influence on organizational performance when mediated by MO.

Suggested Citation

  • Eduardo Botti Abbade & Roselaine Ruviaro Zanini & Adriano Mendonça Souza, 2012. "Learning orientation, market orientation and organizational performance: empirical evidences," RAC - Revista de Administração Contemporânea (Journal of Contemporary Administration), ANPAD - Associação Nacional de Pós-Graduação e Pesquisa em Administração, vol. 16(1), pages 118-136.
    • Handle: RePEc:abg:anprac:v:16:y:2012:i:1:918
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