IDEAS home Printed from https://ideas.repec.org/a/abg/anprac/v15y2011i5890.html
   My bibliography  Save this article

Growth strategy in the brazilian market for college preparation courses: the case of Sistema Elite de Ensino

Author

Listed:
  • Oscar Camilo Silva Evangelista
  • Cristiane Pizzutti dos Santos

Abstract

The Sistema Elite de Ensino operates in the Brazilian college preparation courses market, focusing on preparation to the most disputed examinations in the country. Founded in 1998 by four partners, Elite operates in ten Brazilian cities. After a period of disorganized expansion, when the individual development of the units was given priority in detriment of standardization and integration among them, the organization's growth was restricted due to a lack of agreement among its owners concerning the paths that should be followed to pursue this growth. The objective of this teaching case is to put the student in the role of one of the owners of Sistema Elite de Ensino in order to reach a consensus with the other owners to develop the firm's growth strategy for the following years. The student is expected to think about the most appropriate way for a service company to develop. This teaching case can be used in Services Marketing, Marketing Strategy or Entrepreneurship classes, in lato sensu and stricto sensu graduation courses.

Suggested Citation

  • Oscar Camilo Silva Evangelista & Cristiane Pizzutti dos Santos, 2011. "Growth strategy in the brazilian market for college preparation courses: the case of Sistema Elite de Ensino," RAC - Revista de Administração Contemporânea (Journal of Contemporary Administration), ANPAD - Associação Nacional de Pós-Graduação e Pesquisa em Administração, vol. 15(5), pages 955-968.
    • Handle: RePEc:abg:anprac:v:15:y:2011:i:5:890
    as

    Download full text from publisher

    File URL: https://rac.anpad.org.br/index.php/rac/article/view/890/887
    Download Restriction: no
    File URL: https://rac.anpad.org.br/index.php/rac/article/download/890/887
    Download Restriction: no
    ---><---

    More about this item

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:abg:anprac:v:15:y:2011:i:5:890. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Information Technology of ANPAD (email available below). General contact details of provider: http://anpad.org.br .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.