IDEAS home Printed from https://ideas.repec.org/a/abg/anprac/v12y2008ispe649.html
   My bibliography  Save this article

An empirical study of the determinants of Internet Banking adoption among Brazilians non-users

Author

Listed:
  • José Mauro da Costa Hernandez
  • José Afonso Mazzon

Abstract

This study investigates the determinants of Internet Banking adoption among Brazilians non-users. To accomplish this objective, the study proposes a model built with constructs gathered from the most known models of new technology adoption found in the marketing literature. The model was tested among a sample of 292 people and the results show that the effects of eight variables were significant in determining the intention to adopt Internet Banking. They are compatibility with lifestyle, subjective norm, self-efficacy, image, relative advantage of security and privacy, relative advantage of control, trialability, and technological support. By the other side, none of the individual characteristics included in the model were significant. The major contribution of the study is the proposal of a comprehensive, simple, and easily implementable model. The study concludes by pointing some managerial implications, limitations, and suggestions for future studies.

Suggested Citation

  • José Mauro da Costa Hernandez & José Afonso Mazzon, 2008. "An empirical study of the determinants of Internet Banking adoption among Brazilians non-users," RAC - Revista de Administração Contemporânea (Journal of Contemporary Administration), ANPAD - Associação Nacional de Pós-Graduação e Pesquisa em Administração, vol. 12(spe), pages 9-39.
    • Handle: RePEc:abg:anprac:v:12:y:2008:i:spe:649
    as

    Download full text from publisher

    File URL: https://rac.anpad.org.br/index.php/rac/article/view/649/646
    Download Restriction: no
    File URL: https://rac.anpad.org.br/index.php/rac/article/download/649/646
    Download Restriction: no
    ---><---

    More about this item

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:abg:anprac:v:12:y:2008:i:spe:649. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Information Technology of ANPAD (email available below). General contact details of provider: http://anpad.org.br .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.