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Success and Failure Factors in New Product Development

Author

Listed:
  • Toyohiro Kono

Abstract

新製品開発をそれによる製品構成の変化は企業の業績に大きな影響を与える。新製品の開発に成功・失敗の条件は何かを研究する。実態調査とケースによってモデルを検證する。

Suggested Citation

  • Toyohiro Kono, 2012. "Success and Failure Factors in New Product Development," Gakushuin Economic Papers, Gakushuin University, Faculty of Economics, vol. 49(1), pages 53-64.
    • Handle: RePEc:abc:gakuep:49-1-4
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    File URL: https://www.gakushuin.ac.jp/univ/eco/gakkai/pdf_files/keizai_ronsyuu/contents/contents2012/4901/4901kono/4901kono.pdf
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