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Ageing And Silver Economy – Challenges And Opportunities For Social Policy In Poland

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  • Martyna KAWIŃSKA

    (Assistant Professor, PhD, Institute of Sociology, Faculty of Historical and Social Sciences Cardinal Stefan Wyszynski University in Warsaw Poland)

Abstract

In the reflection on old age and ageing a question arises whether we are able today to predictprecisely changes which they bring to an individual and to the whole society. It seems, however, that it isextremely difficult, since the whole human life, agedness included, is changeable in time and space. Old agetends to be surprising, therefore it is worth preparing to it properly, and go through it so that it couldconstitute a significant value added to life. Predictability and preparation to old age are an essential areaof activities of senior policy which is responsible for reducing negative and promoting positive aspects ofliving in old age. It seems that today a chance for “better” old age lies in the development of the silvereconomy which assumedly should response to seniors’ needs more precisely, via sensitising the market ofgoods and services to the changing needs of this consumer group.

Suggested Citation

  • Martyna KAWIŃSKA, 2017. "Ageing And Silver Economy – Challenges And Opportunities For Social Policy In Poland," Economy and Sociology, The Journal Economy and Sociology, issue 3, pages 84-91.
    • Handle: RePEc:aat:journl:y:2017:i:3:p:84-91
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    References listed on IDEAS

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    1. Florian Kohlbacher & Cornelius Herstatt & Tim Schweisfurth, 2011. "Product Development for the Silver Market," Springer Books, in: Florian Kohlbacher & Cornelius Herstatt (ed.), The Silver Market Phenomenon, edition 2, chapter 0, pages 3-13, Springer.
    2. P. Enste & G. Naegele & V. Leve, 2008. "The Discovery and Development of the Silver Market in Germany," Springer Books, in: Florian Kohlbacher & Cornelius Herstatt (ed.), The Silver Market Phenomenon, chapter 22, pages 325-339, Springer.
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