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Emotionally Evaluating The Attitude Of Consumers Toward Supervision Service

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  • Maija Zakrizevska

    (University of Business, Arts and Technology RISEBA)

Abstract

This study is conducted because organization supervision in Latvia tends to rapidly take its proper place among other professions recognized on the national level and has become an inseparable part of professional activities, in particular in the areas focused on humans, for example: health care, art therapies, social and educational services, and the business environment. Given that the demand for supervisors continues to increase, the purpose of this study is the identification of the popularity and treatment of supervision service by consumers for the subsequent presentation of proposals to the administration of the Business Art and Technologies University RISEBA concerning the popularization of supervision services and improvement towards the Master Program “Management Psychology and Supervision”. 111 respondents participated in the study, including respondents who have participated in supervision (n=47) and respondents who have never participated in supervision (n=64). The study has led to the conclusion that the attitude of consumers toward supervision is generally positive. Most of the respondents have never been parties to supervision, yet a majority of the respondents would like to experience it. There are statistically significant differences between the attitudes toward supervision in the cognitive dimension.

Suggested Citation

  • Maija Zakrizevska, 2017. "Emotionally Evaluating The Attitude Of Consumers Toward Supervision Service," CBU International Conference Proceedings, ISE Research Institute, vol. 5(0), pages 896-900, September.
    • Handle: RePEc:aad:iseicj:v:5:y:2017:i:0:p:896-900
    DOI: 10.12955/cbup.v5.1045
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