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Modern Management And Marketing Of The Fashion Industry Using The Brand Example Of Yves Saint Laurent

Author

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  • Anastazja Magdalena Kasztalska

    (Faculty of Management, University of Economics, Katowice)

Abstract

The Brand Yves Saint Laurent is a company that represents a modern approach to management in the fashion industry. This article aims to answer the question of whether modern methods of marketing and management to generate profits for the company in the form of greater customer interest and increased sales. Research methods used in the article is a survey made with the cooperation with the buyers of luxury brand Yves Saint Laurent. Unquestionably, there is a strong link between marketing luxury brands and its results in sales. Further research can be focused on a bigger scale of this huge phenomenon.

Suggested Citation

  • Anastazja Magdalena Kasztalska, 2017. "Modern Management And Marketing Of The Fashion Industry Using The Brand Example Of Yves Saint Laurent," CBU International Conference Proceedings, ISE Research Institute, vol. 5(0), pages 224-227, September.
    • Handle: RePEc:aad:iseicj:v:5:y:2017:i:0:p:224-227
    DOI: 10.12955/cbup.v5.929
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