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Developing Relations With Customers: Presentation Of Different Viewpoints

Author

Listed:
  • Alena Piknová

    (Vysoká škola manažmentu, City University of Seattle, Bratislava)

Abstract

The theme of customer relations management is constantly being developed. The goal of this paper is to provide insight regarding customer relations from multiple viewpoints. This paper collates the recent information on the subject. Based on all entries, the most important factor for both the customer, and more so, the retailer, is customer satisfaction. The most important relates to the human being. The study examines research results of various authors and study identifies possible risks arising from the interaction of providing services and goods.

Suggested Citation

  • Alena Piknová, 2016. "Developing Relations With Customers: Presentation Of Different Viewpoints," CBU International Conference Proceedings, ISE Research Institute, vol. 4(0), pages 021-025, September.
    • Handle: RePEc:aad:iseicj:v:4:y:2016:i:0:p:021-025
    DOI: 10.12955/cbup.v4.739
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