Analysis of gap between agribusiness and green economy: The role of environmental, social, and governance, environmentally friendly technologies, and sustainability solutions

This research aims to analyze the gap between agribusiness and the green economy, focusing on the integration of Environmental, Social, and Governance (ESG) principles, the adoption of environmentally friendly technologies, and the effectiveness of sustainability solutions. The study employs NVIVO software for data processing, using quantitative methods such as percentage coverage and Pearson correlation coefficient analysis to evaluate the relationships between these factors. The findings show a strong correlation between the application of ESG principles and the successful transition of agribusiness to a green economy, although the adoption of climate-smart technologies remains suboptimal. Additionally, the effectiveness of sustainability solutions is limited by insufficient policy support and infrastructure. In conclusion, to bridge this gap, it is crucial to increase ESG adoption, implement environmentally friendly technologies, and enhance policy and infrastructure support. The practical implications of this study emphasize the need for collaboration among government, business actors, and technology innovators to foster sustainable and economically efficient agribusiness practices.